"I Hate Ugly" cries out Allen Solly's new promotional slogan. (See the poster attached)
Just noticed it in an e-mail from the company. Was wondering why everybody is hell-bent on proclaiming ugly as bad? These are two different things - being ugly and being bad.
Ugly, by popular understanding - refers to something that is not very appealing to look at, something that is unattractive. The most popular reference being to that of looks (physical beauty). Most common usage being - She is pretty but her sister is ugly.
But again if you pluck the philosophical chord, ask yourself - What is pretty? This is all very subjective. I many find pink as a very pretty colour, somebody else may find it ugly. Right? So ugly or pretty - this classification is based on our social and mental conditioning like preferences, prejudices, experiences, upbringing, beliefs etc.
The big question is SHOULD WE HATE ANYTHING THAT IS UGLY?
If you like blue and may be I just don’t like it, so should I hate blue? Another example - if a person is not very good looking (is ugly so to say), so should we hate that person?
This question is ticking in my mind ever since I've read "I Hate Ugly" campaign.
Don't think we need to hate ugly things, we just need to accept them, if not appreciate them at all. After all, the world isn’t all White and Black, it’s Grey. We need to have ugly things around so that we can value the pretty things. Isn’t it?
- Would you hate an unattractive person (ugly) person simply because he/she isn’t good looking?
- Would you shun ugly things only because you don’t appreciate them in your world.
Please post your thoughts in the 'comments' section.
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