Wednesday, January 13, 2010

Does 'Aman ki Asha’ have any relevance?

Two newspaper groups - India-based The Times of India & Pakistan-based Jang Group -have started a peace campaign called 'Aman Ki Asha'. These dailies are filled with glitzy advts displaying messages of Indo-Pak peace and harmony.

Seems like a great concept except that:
- While this campaign hopes for peace, Indian soldiers are still losing lives fighting for our safety on the border - While it’s good to talk about brotherhood, neighbourhood and whatever; hundreds of terrorists are still crossing border to cause chaos here
- While it looks fancy to love anything that hails from the other side of the border, we shouldn't forget many many terror attacks originate from that land. Have we forgotten the Mumbai attacks?

It's all OK to love your neighbours provided they also respect (if not love) you? Would you be friendly with your neighbour if he was encroaching in your backyard? No, you certainly won’t.

Anyway, a vague attempt to bring artists from the two countries together to croon and sing about peace won't really cement the ties between the two countries.

What we really need is serious attempts - no firing across the border, no killing there, no blood shedding, no land poaching and no terror.

As for ‘Aman ki Asha', sorry to say but it's a lame attempt to fulfill Corporate Social Responsibility CSR. Don't think it’s of much help.

1 comment:

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